One thing for certain… If searchers cannot find you or your company by doing an Internet search, you or your company will not reap any business opportunities from the Web, unless they already know your business name, website address or company services.
Most certainly, you need to have your Name (company name), Address and Phone Number “NAP” listed in as many directories or websites as possible across the Internet. This is a large part of SEO or Search Engine Optimization work or focus. The best way to accomplish your widespread presence across the Web is through directory listings or “citations”, as marketing people term it.
So, to get these valuable listings on these business directories, the cost is “free”, if you do it yourself. If you literally have absolutely nothing else to do, then doing it yourself may be the best way. The problem is, it takes a lot of time to do these listings and a lot of time to find the websites where you can list your business. So, if you value your time like we do, or cannot justify using your time to do this meaningful but time-consuming job, this work is not right for you!